I'm a software designer with 10+ years across user experience, service design, and product strategy, in both public and private sectors.
Some teams I've worked with.
A social network for eFootball players. You have to intentionally play someone to record a match. That friction is the design. Founding designer, concept to prototype.
A monitoring platform for government trade committees. Designed to survive the people who leave, and orient the people who arrive. Solo designer, working with delivery partners across 12 countries.
An air quality system for neighbourhoods. A purifier, an app, and a sensor network in development. Founding designer across hardware and software.
A fintech platform for creators and freelancers. Projects, milestone payments, automated invoicing, early payouts, and a wallet. Built with Lovable for prototyping, Figma for the design system, and an MCP loop from Figma into dev. Product strategy and design direction.
I work in prototypes because shipping is the only way to learn if a design works. I care about the system around the screen as much as the screen itself.
Currently building Kair and Kickd. Previously at Adaptive Lab and FutureGov. Arsenal. Jiu jitsu.
From concept to working prototype in about a month. For founders with an idea worth testing, and teams that need to validate something before they build it.
"Simplifying things is your superpower. You take complex ideas and streamline them with ease, and that pushes you to put systems in place that can work autonomously."
"You were always mindful of pulling the team out of pixel pushing. Taking a step back and thinking of the product through low-fidelity wireframes and experimentation."
"The shift towards minimal design helped significantly in decluttering the UI and our thinking. It brought better results in our metrics and was significantly easier to execute."
Got a project in mind? Book a 30-min call and we'll figure out if I can help.
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