I prototype so teams can decide faster.

I'm a software designer with 10+ years across user experience, service design, and product strategy, in both public and private sectors.

Some teams I've worked with.

ITC
Barclays
London Borough of Hackney
Harvest London
Smartlane
Vieweet
Kickd scorecard

Designing a social network for eFootball players

Kickd · 2022–ongoing

A social network for eFootball players. You have to intentionally play someone to record a match. That friction is the design. Founding designer, concept to prototype.

Role
  • Founding Designer
Team
  • Myself
  • Co-founder
Status
  • Beta testing
  • Growing player base
View case study

Redesigning the collaboration layer for government trade committees

UN Agency · 2022–2024

A monitoring platform for government trade committees. Designed to survive the people who leave, and orient the people who arrive. Solo designer, working with delivery partners across 12 countries.

Role
  • Solo Design Consultant
Team
  • Myself
  • Project Manager
  • Delivery Manager
  • Development Partners
Impact
  • Prototyping culture across work streams
  • Platform live across 12+ countries
View case study
Kair air quality system

Building an air quality system for communities

Kair · 2023–ongoing

An air quality system for neighbourhoods. A purifier, an app, and a sensor network in development. Founding designer across hardware and software.

Role
  • Founding Designer
Team
  • Myself
  • Co-founder
  • Hardware Engineers
Status
  • Product in development
  • App prototype complete
View case study

Building the financial layer for Pakistan's creator economy

Create · 2024–ongoing

A fintech platform for creators and freelancers. Projects, milestone payments, automated invoicing, early payouts, and a wallet. Built with Lovable for prototyping, Figma for the design system, and an MCP loop from Figma into dev. Product strategy and design direction.

Role
  • Product Strategy
  • Design Direction
Tooling
  • Lovable (prototyping)
  • Figma + Dev Mode MCP
  • Claude AI
Status
  • Live beta
  • Growing user base
View case study

I work in prototypes because shipping is the only way to learn if a design works. I care about the system around the screen as much as the screen itself.

Currently building Kair and Kickd. Previously at Adaptive Lab and FutureGov. Arsenal. Jiu jitsu.

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Salman Chaudhri

(Beta)

AI-assisted prototyping sprint

From concept to working prototype in about a month. For founders with an idea worth testing, and teams that need to validate something before they build it.

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Working with me

"Simplifying things is your superpower. You take complex ideas and streamline them with ease, and that pushes you to put systems in place that can work autonomously."
Momina Founder
"You were always mindful of pulling the team out of pixel pushing. Taking a step back and thinking of the product through low-fidelity wireframes and experimentation."
Haris Designer
"The shift towards minimal design helped significantly in decluttering the UI and our thinking. It brought better results in our metrics and was significantly easier to execute."
Adam Collaborator

Let's talk.

Got a project in mind? Book a 30-min call and we'll figure out if I can help.

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