I prototype so teams can decide faster.

Senior Product Designer with a focus
on UX strategy and prototyping.

Teams I've worked with

ITC
Barclays
London Borough of Hackney
Harvest London
Smartlane
Vieweet
Kickd
End the debate.

Designing a social app for football gamers

Kickd · 2022–ongoing

Kickd is a social app for football gamers to track scores, league standings, and react to each other's results.

I founded Kickd and led product strategy from concept to launch — covering wireframing, high-fidelity design, and project management, and collaborating with a development partner to ship in React Native.

Role
  • Founder & Head of Design
Team
  • Myself
  • Co-founder
Status
  • Live · iOS & Android
  • Monetisation on the roadmap
Learn more →
Create
Financial infrastructure for creators.

Shaping the product and brand for Pakistan's creator economy

Create · 2024–ongoing

A fintech platform for Pakistan's creators and freelancers. I led the brand and product direction — the identity, the design language, and how the product feels to use.

Role
  • Brand & product direction
Team
  • Founder
  • Myself
  • Junior Product Designer
Status
  • Finishing development
  • Recruiting closed beta
Learn more →
Kair
What if a community could breathe together?

Building an air quality system for communities

Kair · 2023–ongoing

Kair is an air quality system for communities — a purifier, an app, and a sensor network currently in development.

I joined as founding designer, working across hardware and software from early concept through prototype.

Role
  • Founding Designer
Team
  • Myself
  • Co-founder
  • Hardware Engineers
Status
  • 120 units in production
  • Pre-orders open
Learn more →
Smartlane Current role · Confidential
Building a prototyping culture within logistics.

Embedding design leadership at a logistics and fintech platform

Smartlane · 2025–ongoing

Head of Design at a B2B platform for e-commerce merchants — courier aggregation, instant COD settlement, and revenue-based financing.

I lead a prototype-first way of working, turning a fast stream of ideas and conversations into structured, testable product across strategy, tooling, and internal experience.

Role
  • Head of Design
Focus
  • Culture Change
  • Prototyping
  • Experience design
Status
  • Prototyping in Lovable
  • Building
Learn more on a call ↗

Experiments

Ideas that I'm prototyping with Lovable and Claude.

Card Generator Turn a prompt into a printable card you can copy and paste. A test of how minimal a UI can stay. View prototype ↗
Tye / Calendar — WIP A scheduling prototype — testing how tasks, intent and a calendar can share one surface. View prototype ↗

About

I work in prototypes because shipping is the only way to learn if a design works. I care about the system around the screen as much as the screen itself.

Currently Head of Design at Smartlane, and building Kickd and Kair. Previously Adaptive Lab and FutureGov. Arsenal. Jiu jitsu.

Read more →
Salman Chaudhri

Working with me

Simplifying things is your superpower. You take complex ideas and streamline them with ease, and that pushes you to put systems in place that can work autonomously.
Momina Founder, Create
You're particularly good at mentoring — clear, actionable feedback that helps designers improve without feeling discouraged. Your decisions connect design work with the bigger product and business goals.
Ameer Designer, Create
You were always mindful of pulling the team out of pixel pushing. Taking a step back and thinking of the product through low-fidelity wireframes and experimentation.
Haris Former colleague
You brought clarity where things were messy — simplifying complex journeys into experiences that feel intuitive and effortless. Your thinking is always one step ahead.
David Collaborator, Kickd
Salman's expertise in product development ensured that our vision for the sports score app was well-executed. He has a strong grasp of structured processes while keeping the flexibility to adapt to evolving project needs.
Uzair Collaborator, Kickd
You're great at grasping complex, abstract ideas and finding the right fit — balancing our requirements with a smooth user experience, and keeping the project on track.
Fatima Creative Director, Zamana Studio

Let's talk.

Open to full-time remote Senior Product Designer roles. If you're looking for someone who leads with strategy and ships real product, book a call.

Let's Talk ↗

Prefer email? salman@todaywouldbenice.co