Software designer at the intersection of product strategy and experience prototyping.
An air quality system for neighbourhoods. Purifier, app, and a future sensor — tools that help communities keep a check on each other's health.
Founding Designer
A social network for eFootball players that brings the banter and scorekeeping between friends. You have to intentionally play with someone to record — that friction is the design.
Founding Designer
Zoom in and out
My UX & Service design background lets me zoom in and out consistently. Always trying to take in the wider societal context — not just what's on the screen in front of us.
Strategy and prototyping
Senior enough to shape the brief, close enough to the tools to prototype and explore solutions. Comfortable in both rooms.
Looking for
Product strategy and experience design roles on projects. I'll come in to prototype, explore the problem space, and help tackle design challenges head on.
AI compresses the time between idea and iteration — so I can spend that time finding the right experience rather than just executing one.
It's an item in my toolkit. I use it to challenge what I think, look at something at different depths, and get close enough to real that a developer has genuine alignment on what needs to be built.
Full view on AI and design →I'm a software designer with a background in UX and service design. I've spent ten years working across public services, financial tools, and consumer products — and the thread running through all of it is the same: I'm more interested in the system than the screen. What happens before and after the interface is usually where the real problem lives.
Currently building Kair, an air quality system for communities, and Kickd, a social network for eFootball players. Previously at Adaptive Lab and FutureGov. Arsenal. Jiu jitsu.
Read more →Got a project in mind? Book a 30-min call and we'll figure out if I can help.
Book a call ↗