I prototype so teams can decide faster.

Kickd started as an idea that arose during the FIFA binges at university and stuck with me since. When the match ends and the result screen is skipped, all you have left is he-said-she-said — so I wanted a shared source of truth. The score is captured by camera or manually, then confirmed by your opponent. To keep the banter going, social features like emoji reactions and GIFs sit on top of any result. Rebuilding onboarding took first-run completion from half of testers failing to most of them finishing.

I joined this project at the idea stage to answer one question: would creators, used to an informal, cash-based economy, trust a platform with money they're already owed? I defined the UX strategy and prototyped the entire product flow in Lovable before guiding a junior designer through the high-fidelity work. I also helped shape the initial team with the founder.

Most air purifiers in Pakistan are ugly plastic boxes people hide in cupboards — so I designed one worth keeping out, physical and digital together. That's a problem when your city has some of the worst air in the world. I'm co-founder of the product studio and lead all things design, including the companion app experience, with hardware and software partners along the way.

I joined a development-led organisation and introduced a prototype-first way of working. Ideas now get argued out in something merchants, ops and sales can all react to, rather than a spec each side reads differently. Lovable is how I get that in front of them in days, for internal and external tools alike.